Search Engine Marketing (SEM) | Pay per click (PPC)

Also called Paid Search or Pay Per Click (PPC) strategy, our offer of Search Engine Marketing (SEM) services helps your online business to reach out to the right audience at the right time. Our custom, flexible and cost-effective PPC Management helps clients to understand critical audience intelligence. As we follow a graded and incremental approach, each PPC management campaign helps in discreet handling of client’s resources, with an assurance to generate higher returns on the investment made.

Our Search Engine Marketing strategy is based on a balance of paid and organic search optimization techniques. Our SEM experts in coordination with the SEO experts custom develop the SEM strategy, to realize on how much should be the paid and free components of the online marketing process, for each client’s website. This again depends on meticulous understanding of the key-words competition and individual customer search preferences and habits.

Our Internet Marketing experts help in

  • Conducting a comprehensive audit of your accounts
  • Conducting competitive research
  • Reviewing and recommending creative ads
  • Reviewing analytics to ensure proper goal and/or ecommerce configuration
  • Providing expert advice of the ongoing PPC management

Our SEM competency includes, Search Marketing – Google Ad Words and Bing Ads; Display Advertising and Remarketing – Geographic, behavioral and contextual targeting; Ecommerce and Product Listing Ads (PLA) – Focus on shopping campaigns; Social Media Advertising – Facebook ads, Twitter and more; Conversion Optimization – Extensive usability services that includes user testing, functional testing, and landing page optimization; and Analytics & Attribution Support – Trouble shooting and leveraging on digital measurement techniques